Admittedly the phrase “JUST MOVE IT” doesn’t carry the flair and universal brand recognition of the Nike “JUST DO IT” slogan.  However, the “JUST MOVE IT” catchphrase may carry an even more important message to the American public. Sitting is the new smoking You’ve...

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What’s YOUR practical?

The recent controversial Peloton commercial depicting a young woman receiving a gift of a Peloton bike from her husband made me think. If you haven’t seen it, you can take a look here: The Gift That Gives Back | Peloton Bike Commercial. There has been plenty written...

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